Our vision and strategy at ERS Medical is as follows: We will set the standard for the independent ambulance sector and build on the success of our current contracts with NHS Ambulance Trusts. Our strategy to achieve this vision is to strengthen and extend our core activities. To implement our strategy, we have identified six strategic objectives: Improve on performance standards and reduce variation. Deliver excellence in leadership and development. Continually review and improve our quality and clinical effectiveness. Improve satisfaction and experience for all stakeholders. Develop and promote a world-class training model for pre-hospital care. Increase recruitment and retention.